I wrote a few press releases while at Roundpeg as well. This one celebrates Roundpeg’s Women Business Enterprise certification!
What writer hasn’t struggled with their work being obliterated by their own hand (or someone else’s)? Being a writer of any kind is no ego boost. It takes some courage and some biting of the tongue, but it’s eventually worth it to be able to produce something you can be proud of.
This post was written about the challenges of differentiating yourself from your beloved brand or place of work. In the end, it’s better from both sides to separate them. You do have a life outside of work, after all.
This post was written specifically for HVAC specialists looking to do a little social media work. I would definitely argue, though, that most (if not all) of these points could apply to any business in any industry. It all comes down to your own favorite company pages on Facebook.
This is my favorite post that came from my experiences at Roundpeg. It was weird at first for me, as an intern, to try to teach people something they didn’t already know. This post got some good feedback from some talented marketing professionals who said they’ve struggled with the same things!
Last post as a Roundpeg intern! It truly was an experience I can look back on and say that no class has ever taught me that much. Sitting at that corner desk made me blatantly aware of my strengths and weaknesses, in a good way.
This post was hard for me to write, but I ended up wading through the mud and challenging myself. Now that I have experience with a public twitter account, I can say that I like it better overall. But not having “set my tweets free” at the time I was writing this, I was still struggling to see the benefits. At the time I didn’t have the language to describe this “de-privatizing” process as a personal branding benefit, but that’s essentially exactly what it is.